CROSS PROMOTIONAL PRODUCT VIDEO - tokyobike x Sunski for WEB/INSTORE DISPLAY (1:33) - Summer 2019
Video for bespoke video installation in tokyobike retail storefront located at the ROW DTLA, as well as for online social media play.
I received footage from London, Hong Kong, Tokyo, NY and LA of talent riding tokyobike branded bicycles, wearing Sunski branded sunglasses. The footage was shot by each party, showcasing their city’s notable landmarks and leisure spots, captured in a rough 90’s skate video aesthetic.
The aim was to capture the fun and frivolity of exploring the city on bike with friends by day, cut to music.
In-store display
Bespoke, four-panel display with polarization filters removed, tilted at 45° clockwise designed to work in conjunction with polarized lens on Sunski sunglasses.
tokyobike at the ROW DTLA